BBC Worldwide
BBC
Overview
BBC Worldwide is the commercial arm of the BBC and is responsible for taking shows such as Doctor Who, Top Gear, BBC Earth and CBeebies to households across the globe. From their London base, they oversee the publishing and management of their global sites.
BBC Worldwide is the commercial arm of the BBC and is responsible for taking shows such as Doctor Who, Top Gear, BBC Earth and CBeebies to households across the globe. From their London base, they oversee the publishing and management of their global sites.
The Challenge
The challenge was not only to streamline workflows and user experiences, but also to maintain the highest level of brand quality, ensure scalability for future growth, and deliver consistency across multiple regions and markets.
countries
languages
of users daily
Unified Content Management System
Unique System
Created a bespoke publishing platform that automated workflows and supported regional needs (language, time zone, geo-blocking).
Developed a flexible library of components and typography that could be deployed across multiple languages, channels, and brands.
Ensured consistency in design, branding, functionality, and mobile responsiveness across all regions.
Design Highlights
A modular system was introduced to allow website editors to easily upload and manage content. To ensure visual consistency, an automated focal point tool was created to centralise images — maintaining balance, clarity, and brand quality without the need for manual adjustments.
The TV Guide was one of the most frequently visited areas of the site, so a highly intuitive module was designed to make browsing schedules simple and engaging. Clear typography established hierarchy, while the layout prioritised clarity—allowing users to quickly find shows of interest without friction.
Homepage
The BBC Worldwide homepage served as a gateway for customers to explore new shows while keeping up to date with the ones they already loved.
Editorial Style
The prototype enabled engineers to build animations that reflected an editorial magazine feel—striking visuals, layered storytelling, and engaging typography that reinforced the brand voice.
Mobile Experience
Results
The solution enabled the successful launch of hundreds of websites across regions and brands — including Doctor Who, BBC Earth, BBC iPlayer, and CBeebies. Even years later, more than 50 remain live, demonstrating the system’s scalability, durability, and long-term value.
increase in new visitor
1M
avg. visits per month across sites per monthMy Role
I designed the platform and websites to be intuitive for business users and easy to navigate for audiences.
Created a library of responsive, modules adaptable to any BBC channel or show (Doctor Who, BBC Earth, Top Gear etc).
Worked closely with engineers and BBC London stakeholders to ensure high-quality design.
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