Selected Work

Projects across different industries

MyMazda

The Mazda Owner Portal is a one-stop digital hub designed to enhance the ownership experience for Mazda customers. Built with convenience in mind, the portal centralises everything an owner needs to manage and understand their vehicle—streamlining tasks that were once scattered or manual.

Client: Mazda

Role: UI Lead
Category: Web Responsive

Service Management

Customers can view their complete service history, calculate upcoming service costs, and easily book their next appointment—all in one place.

Vehicle Documents & Coverage

Quick access to essential vehicle documents, including warranty details, roadside assistance, and insurance information.

Knowledge & Support

Learn about your vehicle’s infotainment system, connectivity features, safety controls, and driver-assist technology. Users can also watch helpful how-to videos to get the most out of their Mazda.

By centralising these tools and resources into a single platform, the Mazda Owner Portal empowers customers with better visibility, control, and confidence in managing their vehicle—delivering on the brand’s promise of simplicity and premium service throughout the ownership journey.

Know Your Customer

KYC (Know Your Customer) is the process of customer identification, where banks verify key details such as legal name, date of birth, address, occupation, and citizenship. While initial KYC checks are completed when a customer opens an account, regulations require periodic re-verification to ensure data accuracy and support financial crime prevention.

Client: ANZ

Role: Senior Experience Designer

Category: iOS, Android, Web

The Problem

ANZ was tasked with remediating nearly 3.1 million low- and medium-risk retail customers by verifying key personal information.

To meet this requirement at scale, the solution needed to support automated, digital-first outreach—empowering customers to self-verify or update their data, with minimal friction or manual intervention.

The Solution

The Customer Hub was leveraged as the central platform to enable this outreach at scale. It allowed ANZ to:

Contact digital customers directly via secure channels
Provide a seamless self-service experience
Collect and validate updated personal information
Reduce reliance on manual processes through automation
Maintain a clear audit trail for compliance

Results — Over the First Three Months

Total Cases Sent

16,511

Completed by Customers

8,074

In Progress (Inflight)

8,013

(with a 3-month completion window)

Manual Intervention Required

Only 7 cases

The early trial demonstrated strong customer engagement and the effectiveness of a digital self-service model for compliance-driven workflows.

Compare Tool

The Compare Tool is the second most visited feature on the mazda.com.au website, making it a critical part of the customer decision journey. Designed as a desktop-first feature, it originally allowed customers to compare only two vehicles at a time, limiting its effectiveness.

Client: Mazda

Role: UI Lead
Category: Web Responsive

Selection Memory

Side menu navigation to help users select, add, or remove vehicles without losing context.

Card-based design with repeat images and clear selection states to reinforce memory and orientation.

Interface Design

Support for three vehicles on desktop and an optimised mobile-friendly experience.

Redesigned comparison table with improved hierarchy, separating visuals and content for easier scanning.

Decision Making

Category reorganisation (performance, exterior, interior, tech) for clearer readability.

Highlighting and filters to surface key differences and improve decision-making.

CBeebies

CBeebies is BBC Worldwide’s global channel for preschool children aged six and under, airing in numerous countries and languages. Home to favourites like Charlie & Lola, Hey Duggee and Go Jetters, CBeebies focuses on programming that encourages learning through play in a safe, trusted environment.

Client: BBC

Role: UI/UX Lead
Category: Web Responsive

Global Delivery

User regions were detected and was served the most relevant content automatically. Parental content was layered in, ensuring parents could access information without confusing young users.

Kid-First Experience

The interface was stripped back to its essentials, with simple navigation and strong visual cues for children under six.

Mobile Focus

Analytics showed heavy use of tablets and phones, so the design and testing process prioritised responsive, touch-friendly interactions.

Results

+12%

increase in overall traffic

+18%

increase in page views

+2.2%

increase in session duration

+45%

increase in tablet usage

+57%

increase in phone usage

Mazda Assured

Mazda launched Mazda Assured, a finance product offered through selected dealers and backed by the strength of the Mazda brand. To make the process fairer and more transparent, Mazda also introduced Mazda Tailored Rate—an interest rate personalised to each customer’s individual circumstances.

Client: Mazda

Role: UI Lead

Category: Web Responsive

Results

101+

leads submitted

30%

conversion rate on form submission

3. 41"

average time on calculator
site avg. is 2.05”

5,437

unique visitors

Design On Fire

BIC Design On Fire is a global design competition that invites creatives to leave their mark on one of the world’s most iconic everyday objects—the BIC lighter. To bring this campaign to life digitally, a custom web tool was created, allowing participants to easily submit artwork or design their own directly within the browser.

Client: BIC

Role: UI/UX Lead

Category: Web Responsive

Objective

The goal was to create an engaging, accessible platform that lowered the barrier to entry for both professional designers and casual creatives. The tool needed to be visually bold, responsive across devices, and simple enough to encourage high participation—all while maintaining BIC’s global brand standards.

The Web Tool

The tool featured real-time previews, step-by-step guidance, and easy submission, all optimised for mobile and desktop. Upload Mode – Participants could upload their custom artwork. Create Mode – An intuitive design toolbox allowed users to design directly on a BIC lighter canvas using shapes, colors, and graphics.

Results

The platform saw thousands of submissions, with strong engagement from new and returning participants. The intuitive design experience made it possible for users of all skill levels to take part—turning a simple object into a canvas for self-expression.